Published: 16 June 2026 Category: Safety, Trade Health, Roofing Image: 05_reference-images/2026/06/2026-06-16/20-new-sunscreen-brand-partners-with-sig-roofing-and-skcin-1.jpg Image credit: Professional Builder (reference only)
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Title tag: Don't Ignore Cancer, SIG Roofing and SKCIN Partner on Sun Safety for Roofers Meta description: New British sunscreen brand Don't Ignore Cancer has announced a first-of-its-kind partnership with SIG Roofing and skin cancer charity SKCIN to get SPF into the hands of UK roofers. Slug: dont-ignore-cancer-sig-roofing-skcin-sun-safety-roofers
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A new British sun protection brand called Don't Ignore Cancer has announced a partnership with SIG Roofing, the UK's largest roofing merchant, and SKCIN, the UK's leading skin cancer awareness charity. The partnership is described as the first of its kind in the roofing sector and aims to make sunscreen a standard part of the working day for outdoor roofing trades.
The timing coincides with the summer period when UV exposure is at its highest in the UK. Roofers are among the most exposed of all UK trades: they work at height, with no overhead shelter, often on flat or pitched surfaces that reflect additional UV back from below. Accumulated lifetime exposure for a career roofer represents a meaningful skin cancer risk.
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What the partnership involves
Through the SIG Roofing merchant network, Don't Ignore Cancer's sun protection products will be made available alongside roofing materials and accessories. The goal is to normalise sunscreen as a tool for the job rather than a personal choice or afterthought.
SKCIN's involvement adds clinical credibility to the campaign. The charity focuses specifically on skin cancer education and awareness, and its partnership with a trade merchant represents a direct route into the trades who most need the information.
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Why this matters for UK roofers
Skin cancer risk from occupational UV exposure is well documented but poorly acted upon in the UK building sector. Unlike slip hazards or working-at-height legislation, there is no regulatory requirement to provide or use sun protection on site. The push to change that framing, positioning SPF as PPE, is gaining momentum through initiatives like this.
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