Professional Builder magazine has put out a direct call for UK tradespeople interested in creating video content alongside the publication for a range of leading tool brands.
The call is aimed at working trades — people currently on site, not actors or influencers — who are willing to appear on camera and engage with products in a realistic working context. The magazine cited work gloves, tools, and trade-relevant products as the content areas involved, though it is reasonable to expect the brief will range wider than that given Professional Builder's coverage.
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What this signals
The trade press has been shifting towards video content for several years, and the appeal to working tradespeople rather than professional presenters reflects a broader trend in how tool brands want to be seen. A plasterer running a 20-year-old apprenticeship route talking through a finishing trowel carries more credibility with a trade audience than a presenter in a pristine high-vis who has never laid a floor.
For tool brands, real site workers also create content that performs better on social platforms — authenticity registers with an audience that can spot a staged demo immediately.
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Who should apply
The opportunity is most relevant for tradespeople who:
- Are comfortable talking on camera in a site or workshop setting
- Have strong hands-on knowledge in their specialism — carpentry, electrical, plumbing, roofing, groundworks, or similar
- Want a national platform profile or experience working with recognised brands
- Are based in the UK and available for scheduled shoots
Previous media or social media experience is not mentioned as a requirement. The framing is about working trades first.
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How to find out more
The original call is published on the Professional Builder website. Source: Professional Builder — Would you like to create video content with PB?
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