Thompson's, one of the longest-standing waterproofing brands in the UK and Ireland, has rolled out new packaging across its full product portfolio. The redesign takes a retro direction, drawing on heritage visual cues to reposition the brand in a market where shelf presence matters at builders' merchants and independent decorating outlets.
The formula stays the same. Thompson's has been clear that the packaging refresh is cosmetic, not a reformulation signal. Products such as Thompson's Water Seal, used widely by tradespeople and property maintenance contractors for sealing porous masonry, brickwork and concrete, are unchanged in performance and application.
For tradespeople ordering through trade accounts, the change means updated packaging on deliveries and new-look products on merchants' shelves. SKU numbers typically stay consistent through rebrands like this, so repeat orders through accounts and purchasing systems should be unaffected.
The move follows a wider trend of heritage trade brands refreshing visual identities to stand out in an increasingly crowded waterproofing and preservation market. Thompson's waterproofing products remain a practical staple on maintenance and renovation jobs where surface protection from rain and damp penetration is a requirement.
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